The danger of traditions Free Essay Example, 1000 words

The man they have chosen for the lottery is pathetic and the story also talks about children collecting stones in the beginning. These preparations seem quaint. These details and preparations show how Jackson depicted the lottery seems so real and awaited. Most readers might believe that traditions and rituals take place in order to unite the town people and families and create links to tie the future generations with the past. Jackson’s story brings a new aspect to the celebration of traditions. There are many traditions in the world that are being followed and trusted blindly but these story shows how this unawareness can actually end up being dangerous for people. The story shows that even though the villagers do not know the origin of this tradition nor do they know any other detail, but still they follow it blindly. They are trying to preserve a tradition which is violent and dangerous. Even if the villagers think of changing or ending the lottery tradition, the old man in village, Warner, does not let them and tells them that they might return to the primitive times if they finished the lottery tradition. We will write a custom essay sample on The danger of traditions or any topic specifically for you Only $17.96 $11.86/pageorder now The villagers have thus built a blind trust and faith in this and carry it out every year with every member of the village involved. They have allowed this violent murder to be a part of their ritual. There is no one forcing them to carry out the lottery but they are so blind that they have become powerless towards any change, even the shabby black box as it says â€Å"The original paraphernalia for the lottery had been lost long ago, and the black box now resting on the stool had been put into use even before Old Man Warner, the oldest man in town, was born† (Kennedy & Dana 262). The villagers are so blind in their tradition that they easily murder someone by stoning them and return back to their ordinary lives. They do not even know the reason why they are doing this instead of that it’s a tradition and has to be fulfilled no matter what. No one stops them and asks them that why they are committing this murder, what is the logic, sup erstition or motive behind it. For them, the justification lies wholly in the fact that this is a tradition that has been going on since generations. The ways the villagers blindly follow it make it seem like an historical event rather than that of unbelievable cruelty. Running of the bulls is a famous tradition which takes place in Pamplona, Spain every year. Bull fighting is popular in many other cities around the world, but the running of the bulls takes place in Spain only.

Poverty in Philadelphia - Free Essay Example

Sample details Pages: 3 Words: 940 Downloads: 3 Date added: 2019/04/15 Category Society Essay Level High school Tags: Poverty Essay Did you like this example? The most important element in human life is the provision of basic needs. A state in life where an individual lack food, shelter, and clothing automatically defines poverty. Nobody wants to be referred to as poor, and therefore the government, non-governmental bodies, and volunteers are doing what they can to eradicate this unwanted state of lacking. Don’t waste time! Our writers will create an original "Poverty in Philadelphia" essay for you Create order There are demerits that are associated with poverty such as unable to settle bills. It is good to acknowledge that this phenomenon occurs everywhere in the world, and therefore not even one country is an exemption. This essay focuses on Philadelphia, a city which is among the poorest in the United States and analyzes the problem experienced in the city and gives the sustainable solution to eradicate poverty. Poverty in Philadelphia did not come by its own, there were factors or system that influenced the city towards this destitution state. The surprising thing about this city is that the level of poverty is significantly increasing. A comparison between 1970 to this day is that poverty level doubled. This shows that something terrible might be happening. Nevertheless, the government and other systems can be blamed for not taking the initiatives to deal with the problem. Proposals to solve the problems have been given, but change is yet to be seen. Any city relies much on people because they are a resource that keeps the economy moving forward. Companies, organizations and other business need a skillful individual to work, but in the case of this city, this is a challenge. A significant number of people have found their way out of the city; more than 430,000 are estimated to leave. Suppose they had stayed, the poverty level would have dropped significantly. The city experiences opioid crisis and many of the young and strong people have been swept away until there no more. Drugs only benefit a few but distort the life of many, and thus it is a poverty catalyst. The use of drugs is addictive to the user, and one has to keep using it to satisfy the desire. Moreover, this is extended to the family, and finally an epidemic in the whole city. The number of drug users in Philadelphia is higher compared to other cities such as Boston and Chicago. The use of drugs leads to crime in the city. Drugs and crime are dependent on each other and cannot be separated. There are many reasons why people commit a crime, but the obvious reason is for quick money. In Philadelphia, gun violence has become a daily occurring thing. It is estimated that over a thousand cases of gun violence are reported yearly. Nevertheless, there are cases of homicide related to gun violence. Therefore, crime is an element that shows there is unemployment and drug addiction makes the city poorer than it was before. Due to law enforcers and justice system, criminals must face punishment to make sure the victim gets justice and such crime is not repeated. Philadelphia Treatment Court deals with drug-related cases. Unfortunately, many of those imprisoned use harmful drugs and substance. Therefore, the statics suggests that a big number of people use drugs and end up in prison and the energy is wasted. Moreover, their familys faces stigma, loss of their loved ones, compromised mental, physical, and low production in school. For a solution to be found, a problem must first be established. The problem listed above shows the city suffers from an opioid. The use of hard drugs and overdose are the challenge in Philadelphia. The important thing is to conduct a campaign against the risks of opioid use. Media is an influential platform that can campaign directly to consumers thus minimizing the use of drugs (Kenney). The public awareness should mainly focus on the disorders of using opioid perhaps this will make them make a turn back. Moreover, there should be a plan on how to improve professionalism in health care. Practitioners competency enables them to prescribe opioid drugs with the knowledge of disorders. It would be important if the provision of proper treatment to the victims. There are barriers that compromise the quality of the treatment, and therefore obstacles that impede treatment should be done away with. There are a number of recommendations that would expand treatment. Increasing the sites that cater for treatment service, working seven days a week and partnering with the state would make a huge impact on access and treatment. People should be encouraged not to leave the state, but to build it. When people avoid drugs and substance use they will be in a position to work, and therefore the government and business-oriented companies should invest to open job for Philadelphia residents. Moreover, the young generation should be supported perhaps in education or any field that is beneficial to society. Jobs improve the living standard of people hence poverty will be minimized (Kenney). Most of the houses are in poor condition, the federal government should improve the housing condition of the people to meet their basic need. Besides, gun violence should be taken on a serious note. The government should ensure that these cases are minimized by using any necessary measure including education and law strictness. In conclusion, Philadelphia faces many challenges that are a problem for the resident and the whole of the United States. It is a fact that the rate of poverty is higher, and this has been fueled by crime, use of drugs and substance, poor housing. However, the important thing is to focus on the solutions which are improving housing condition, the creation of jobs and focusing on control, treatment of opioid and reducing the rate of violence.

Animal Experimentation At University College London

I. Introduction a. Attention getter device: This is a picture of a kitten that was forced to undergo animal experimentation However, this is only one of the 11 at University College London that had part of its skull removed for a three-day round of experiments. The first day involved the kitten being paralyzed as electrodes and probes were put into their brains to be able to measure what they saw. The second day involved a plate being screwed into the skulls of the 11 kittens and they were placed in a prone position with clamps on their backs and above the pelvis. The third day involved incisions being made to insert electrodes into the nerves around the spine and rib cage, exposing a large portion of their spinal cord. Finally, part of the skull was removed so an electrode could be inserted to measure brain activity. All of these cats were given anesthesia, and more than half were given a fatal overdose. b. Give the audience a reason to listen: Everyone in this room has had an experience with an animal, whether it was your own or your friends. Now, imagine that same animal in a research facility such as University College London’s. c. Establish your credibility: In preparation for this speech, I have done extensive research on the good and the bad associated with animal experimentation and research. d. Reveal the law: I am going to talk to you about the Animal Welfare Act. e. Reveal audience analysis: From my audience analysis, it is apparent that most of you have a pet andShow MoreRelatedAnimal Testing Is Cruel And Inhumane1323 Words   |  6 PagesThousands of animals every year are euthanized due to animal testing. Animal testing is cruel and an inhumane way to torture animals for mankind’s own benefit. Because of our selfish, millions of animals suffered a vicious and painful death in the name of research every year. Animals are frequently used in biological and medical research, in the testing of drugs and commercial products, and in educational exercises in the sciences. So, can we ask ourselves, deeply in mind, that is it worth to useRead MoreJoseph Listers Contributions to Medical Science Essay1056 Words   |  5 Pagesmedical research. Later in 1844, Lister gained entrance into the University of London. This is important because during this time all those wishing to attend a university had to swear an oath to the king and church of England which as a Quaker he could not do. Lister graduated with a Bachelor in Medicine and went on to attend the Royal College of Surgeons at the age of 25. During his internship at the University Hospital in London he was given the chance to become assistant to James Syme in ScotlandRead MoreA Brief Note On Rough Draft Cryogenic Preservation1453 Words   |  6 Pagesdiscovery that should be morally accepted as it will help create advances in science and it is a voluntarily option for people who are will to have, taken into consideration the ethical opinions. The process of cryogenic preservation is a reliable experimentation, because it is done after immediate death and under safe procedures. Cryogenic preservation is the freezing of the body or several other organs and preserving it for future revival. In a research article, Eveleth, a news reporter for BBC NewsRead MoreThe Use Of Animals For Research Developments Have Been A Part Of Scientific History1765 Words   |  8 PagesThe use of animals for research developments have been a part of scientific history from the days of Aristotle and Erasistratus who experimented with animals. (Scutti, 2013) These earlier researchers conducted experiments to better understand the anatomy of living things and was not until the twelfth century when an Arab physician reinvented the idea of animal research when suggesting using animals as a way to test surgical procedures before using on humans. (Scutti, 2013) Animals have had a longRead MoreShould Animals Be Used in Lab?3435 Words   |  14 Pages Should Animals be used in Laboratory Research? Every year millions of animals are used as human food, in human sports for fun, to make clothing and to make test cosmetics, drugs, new-found treatments, and chemicals on humans. Among all these, the most contentious issue in the twenty-first century is the usage of animals in laboratories. Science is the most powerful field from which all new knowledge comes, and being the prime source of new technologies, more judgment, and science, the UnitedRead MoreMedical Testing On Animal Testing1925 Words   |  8 Pagesrodents? Medical testing on animals involves experimentation to observe variables that affect behavior or the biological system under review. Scientists, after studying side effects of a new drug using animals, usually test it next on human volunteers to confirm how the drug will interact with human physiology. Experimental research includes different fields and is usually conducted by universities, medical schools, and pharmaceutical companies. The majority of animals used for research are rats,Read MoreEssay about The Works of William Harvey2087 Words   |  9 Pagesintrigued by the views of the ancient Aristotle and developed a number of his own ideas based on Aristotle’s theories. It was from Aristotle’s theory of the primacy of blood that allowed Harvey to make breakthroughs about circulation and generation of animals. His advancements greatly enhanced the study of anatomy. Harvey also revolutionized the means by which science was performed through the use of innovative, investigational techniques. William Harvey became a well-known name in science because heRead MoreEssay on Biography of Sir Joseph Lister2444 Words   |  10 Pagesand cleanliness, not one of death and filth. Listers Early Life: Joseph Lister was born to Joseph Jackson Lister and Isabella Harris on April 5, 1827 in Upton, England. Upton was a small village outside of the reaches of ever-growing London. Josephs family were members of the Society of Friends and therefore he was raised in a Quaker environment. Josephs father, Joseph Jackson Lister was also a well-known scientist known for his invention of the achromatic microscope in 1830, allowingRead MoreAnimal Experimentation For Scientific Research2520 Words   |  11 PagesAnimal Experimentation for scientific research is a contentious issues and the subject of much debate. On one hand it is considered morally wrong to use animal solely for human benefit. On the other hand, removing animals, completely from the lab would impede any understanding of health, disease and consequently affect the development of new and vital treatments. Two essential questions needed to be asked is does it work and is it ethical? The first is easy : yes it works. However some would sayRead MoreIslmaic Achievements and Muslim Contributions and Their Spread1231 Words   |  5 Pagesthey conquered whose main focus of study was that field. The Muslim people made many exceptional achievements and great contributions that spread to and affected the entire world, particularly Europe. Several factors encouraged them to pursue experimentations and developments in different fields. First and foremost, the faithful Islamic people had to know the direction of Mecca as well as the time of day in order to know when and in which direction to pray. This meant they had to rely on mathematicians

Essay about Persevering Literature - 942 Words

The novel Sense and Sensibility was truly a masterpiece. Written by Jane Austen this ironic love story has captured the heart of readers for years. The popularity of Austen as a novelist can now be experienced through film. This book has been adapted into various screenplays, including one by Emma Thompson. Another version of the film was done by the BBC. Perhaps it is the manner in which it was filmed, the character choices or other aspects of the films that make them so different. Though they are based upon the same novel it is to be sure that the Emma Thompson version will preserve Austen’s talent in the world of film. nbsp;nbsp;nbsp;nbsp;nbsp;The Emma Thompson version can be well spoken of in that its greatest strength is its†¦show more content†¦It is not to say that it is not an educational version. This lower budget allowed for the full development of the characters in a way a short made for Hollywood film can not. Yet it is not to the taste of many of those in today’s audience. nbsp;nbsp;nbsp;nbsp;nbsp;One scene in the film in which Marianne and Elinor discuss the prospect of Edwad Ferras is handled quite differently in each of the films. In Thompson’s Marianne visits Elinor’s bedroom as she is settling in for the night to discuss Elinor’s true feelings about her time spent with Mr. Ferras. This scene is exciting in that it shows the girls talking quietly in the night about a rather taboo subject. The idea that Marianne comes to Elinor’s bedroom suggests the matter is of an intimate nature, as it surely is. In the BBC version the girls are propped on a see-saw type apparatus. This suggests a type of disagreement between the two while still maintaining an understanding. They shift their weight and ideas back and forth while still supporting wash other. This is a more literal depiction of their feeling about the matter. nbsp;nbsp;nbsp;nbsp;nbsp;Another notable scene is of the conversation between Fanny Dashwood and Mrs. Dashwood as to the high hopes the family has for Edward. In the BBC there more of Fanny’s cruelty is revealed through her comments concerning the china and furniture in the house. Mrs. Dashwood’s character is developed further when she defends herself against Fanny’s malice.Show MoreRelatedThe Feminist: Aphra Behn Essay786 Words   |  4 Pagesleader in English literature. With a shaky beginning, Behn persevered to become the first female professional writer. With her feminist opinions, she revolutionized writing and her impacts in the 17th century would change modern day writing. Behn was a clever writer who wrote lively, vibrant plays and poetry. Behn impacted the world, not only with her writing, but also with her determination and voice about her feminist opinions. Behn showed strength and courage by persevering through her strugglesRead MorePerseverance E ssay Examples1351 Words   |  6 Pagesperseverance, In A Lesson Before Dying, Grant had a lot on his shoulders. He has to convince a child that he is a man that is going to die in the chair, not a hog. He also had to worry about his family, his girlfriend, and his job. Authors of nonfiction literature persuades readers to persevere through hard times and reach your goals in life. In the movie about Temple Grandin; we see that she has autism; because of this she has trouble in school. Temple made it through elementary school, high school, andRead MoreDefinition Of Perseverance982 Words   |  4 Pagesperseverance. Some differing words of persevering are to have â€Å"weakness†, â€Å"apathy†, â€Å"indifference† and â€Å"cowardice†. Persevering in life is important because it allows people to recognize that when someone has a goal, it is uncommon to accomplish it on the first attempt. Perseverance is not giving up on oneself when life gives them hardships. It is being determined to do what is right. It is believing in themselves even when no one else will. Nonfiction literature often explores perseverance. Since TempleRead MoreComparison of Whitman and Dickenson Poems856 Words   |  4 Pagesmetaphors in each poem create interesting imagery, providing more insight into the author s feelings about the subject. Placing an idea like ‘hope into the bird metaphor allows Dickinson to convey the persevering nature of hope in a more powerful manner than plainly saying hope is persevering. br brEach poem uses sound within the extended metaphors. In Hope is a Thing with Feathers the bird ‘sings the tune without the wordsÂâ€"And never stopsÂâ€"at all--. The song of the bird is ‘sweetestÂâ€"inRead More Whitmans O Captain! My Captain! And Dickinsons Hope is a Thing with Feathers860 Words   |  4 Pagesextended metaphors in each poem create interesting imagery, providing more insight into the author’s feelings about the subject. Placing an idea like ‘hope’ into the bird metaphor allows Dickinson to convey the persevering nature of hope in a more powerful manner than plainly saying hope is persevering. Each poem uses sound within the extended metaphors. In Hope is a Thing with Feathers† the bird ‘sings the tune without the words—And never stops—at all--.’ The song of the bird is ‘sweetest—in the Gale’Read MoreA Worn Path Analysis1058 Words   |  5 Pagesbird, the phoenix. Ancient Greek mythology says the long-lived phoenix bird cyclically regenerated from its predecessor’s ashes after being engulfed in flames to burn to ash. After every fall, akin to a phoenix dying, she rose again, stronger, persevering as a phoenix does through its death. Phoenix Jackson’s journey is made to get medicine for her grandson, who unintentionally swallows lye. Lye poisoning was a typical occurrence among the lower Mississippi class representing a historical realityRead More literature in America Essay916 Words   |  4 Pageswhatever we want to make ourselves. When you ask, what is an American? I find it no different to ask, what is freedom? America and freedom are intertwined and this relationship is evident in American literature. The notion of freedom and everything relating to freedom unites all of the American literature we have read. In Twain’s Huckleberry Finn, Huck leaves the cuffs of society so he can live in his own freedom. He doesn’t let society dictate his life and opinions. Huck himself determines what isRead MorePerseverance : The Little Rock Nine1173 Words   |  5 PagesPerseverance Throughout History In pieces of nonfiction literature, there are plenty of ways that the author shows perseverance. Perseverance is shown throughout history during times of war, the civil rights movement, or even getting women rights. Perseverance is made when someone needs to overcome an obstacle. Perseverance, according to Merriam Webster’s Dictionary, is a continued effort to do or achieve something despite difficulties, failure, or opposition. Without perseverance, we wouldn’t beRead MoreAfrican Slaves By Robert Krueger967 Words   |  4 PagesMore literature written about slaves by non-slaves exist than those written by slaves themselves; this general trend also applies to the Brazilian literary canon. Historians seek out these slave texts because the literature provides a unique perspective on slave societies and slavocracies. One such historian, Robert Krueger, has collected many Brazilian slave texts during his research in order to create a corpus of such literature similar to t hat found in the United States. Krueger argues that â€Å"nothingRead MoreThe View Of The Bible Is Not By The God Cares For Me1004 Words   |  5 PagesIsraelites request to follow earthly king. Thus, instructions are created for His representatives (prophets, kings, judges). As God calls and raises them, their experience became the testimony in OT . Recorded in form of narration, poetry, wisdom literatures. Written in a language that their contemporaries would understand . Some of its contents include their role: (1) remember God; (2) warn His people to repent and return to Him; (3) listen to prophet’s warning and choose life and blessing ; (4) God

Demand and Supply Free Essays

Medical advances can range from witching over to Electronic Record keeping, to the use of Tell-health. The need for this is as diverse as the products and services themselves. One of the options that are currently available is home care. We will write a custom essay sample on Demand and Supply or any similar topic only for you Order Now As the baby boomer population ages, the elderly population will increase the demand for home health services due to financial and emotional factors. The continuum or availability of home care programs will be greatly needed in the present years to come. Supply Demand Factors Many factors contribute to the demand and supply of healthcare products and services. The concept of demand versus supply In home health care can never be testified. No one health care facility can meet all the demands of medical services. As individuals are living longer and hospital admittance costs seems to increase while providing quality care seems to decrease, consumers are seeking to manage chronic illnesses within the comfort of their own home. As the population ages we are seeing many Individuals coming down with diseases that are either not curable or that has ran Its’ course In the body and there Is nothing that can be done to prolong life. Hospice care Is palliative care given to Individuals who are terminally Ill, with an expected survival of six months or less. This is when this type of service is needed and many of individuals, especially the minorities do not know that these services exist either because they contribute this to high cost service or think that it is not covered by their insurance. Another factor contributing to an increase in demand for home healthcare services are advances in medical technology which make it possible to manage conditions in a home setting that would previously have required hospitalizing or the services of a skilled nursing facility. Consumers have easy access to home care services, they have a choice among providers, and consumers are currently selecting he best service based upon a variety of options. The range of those Interested In from moderate to severe. The many options available range from skilled nursing, Occupational [physical therapy, rehabilitative [social services and personal ODL assistance can be provided at within the confines on one’s home. Home health care helps prevent the need for higher-cost care. Home health care helps prevent the need for higher-cost care. Hospitals can reduce the cost and save on providing medical treatment and equipment items such as; medical professionals’ time, disposable syringes, catheters, and dressing changes and other supplies to treat the attain. â€Å"The problem in healthcare is that the consumer often pays little or nothing for services, despite the current reality of deductibles and co-payments. When this is the case, price stops being a factor in demand and demand increases to virtually unlimited levels† (Salesman, 2009, p. L). Economic Cost Nationally, the median hourly cost for homemaker services and home health aide services is $18 and $19, skilled nursing $40, TO APT $65-$75; administrators, $32, directors $38. Nationally the median annual cost for care in an assisted living facility by comparison, is $39,600. Nationally, Private nursing homes medium annual sectional cost, over the past five years, rose 4. 3 percent annually to $81 ,030. While the average home-care visit costs Medicare $150 per visit. The average hospital stay costs Medicare $1500. Medicare expenditures in 2008 totaled $324 billion, slightly more than 2. 2% of gross domestic product (GAP). Medicare home health covers about 3. 3 million beneficiaries resulting in $16. 5 billion in total Medicare payments in 2008 (SMS, Data Compendium, 2009). Access and Supply Consumers have easy access to home care services, they have a choice among providers, and consumers are currently selecting the best service based upon a rarity of options. The range of those interested in home care is vast. Depending upon the situation, the need for services can range from moderate to severe. The many services that are available range from skilled nursing, Occupational [physical therapy, rehabilitative [social services and personal ODL assistance. Other services consist of transportation, medical equipment such as diagnostic and incontinence supplies, diapers, gloves, bed covers, commodes, wheel chairs, lifts, meal programs, etc. , can be provided all within the confines on one’s home. Home health care helps prevent the need for higher-cost care. Most insurance’s, such as Medicare and Medicaid, cover the costs of many home care services. Consumers can seek out services through the referral of a Physicians approval. Once approved, consumers can begin to enjoy the many services available to help themselves regain independence of their physical abilities. Services will last until consumer is able to remain in a residence with assistance of primary caregiver/support from community agencies. Conclusion The United States aging population will require a lot more out of health care services than ever before, this is mainly due to the longer life span of the elderly with heroic illnesses. According to the U. S. Administration on Aging, by 2030 the number of Americans aged 65 and older will more than double to 71 million, that’s roughly 20 percent of the U. S. Population. In some states, as much as a quarter of the population will be aged 65 and older. Being that health care is on the verge of change, the certainty that these services will still exist in the near future remains order to fulfill the demand of elderly services the supply of home care organizations needs to expand to accommodate physical emotional and financial factors of these nonusers. How to cite Demand and Supply, Papers

Principles and Practice of Marketing Segmentation

Question: Discuss about the Principles and Practice of Marketing Segmentation. Answer: Market segmentation is a process that divides a broader market into a number of subsets (called segments) that demonstrate various types of shared features. Therefore, market segmentation can be of various types depending on the purpose. In case of an individual who want to stand for an election in a constituency, the segmentation of the market can be of four types. These are demographic segmentation, psychographic segmentation, geographic segmentation and behavioral segmentation (Hollensen 2015). It can be said that with the help of the demographic segmentation, the candidate can separately focus on the population depending on their religion, occupation and race. On the other hand, with the help of the psychographic segmentation, the candidate can discretely focus on the population on the basis of the various activities of the population and their interests. Moreover, geographic segmentation helps to differentiate the population on the basis of various geographical locations. Addit ionally, the behavioral segmentation divides the population on the basis of the behavior of the population and their decision making pattern. Therefore, it can be said that all these market segments of the market segmentation will help an individual (who want to stand for an election in a constituency) to differentiate the present market into various segments. Positioning Strategy The particular individual can implement the positioning strategy on the basis of the population benefits, cultural symbols and competitors in the present market (Jobber and Ellis-Chadwick 2012). The specified individual should look after the benefits of the common people, cultural variance in the nation and should also focus on the other competitors who have also stand for an election. References Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Jobber, D. and Ellis-Chadwick, F., 2012.Principles and practice of marketing(No. 7th). McGraw-Hill Higher Education.

Business Communication And Design Thinking †MyAssignmenthelp.com

Question: Discuss about the Business Communication And Design Thinking. Answer: Introduction Business communication in any form, whether oral or written, is very important irrespective of its size or scope. This helps in maintaining a good and positive profile of the organization. It is essential to stay updated about the needs and wants of the target market and also to deliver information and get feedback. It makes the workforce possible to understand the mission and vision of the company and their performance expectation. There are few key factors which should be kept in mind while communicating in business organizations- clarity, empathy, enthusiasm, negotiation, body language, listening skill, asking question, repeat whatever was said, avoid strong reactions and communicate feelings. Clear explanation along with a touch of sensitivity is always required whether it is for the selling of a product or convincing a client. A positive and confident approach should be there while dealing with any business transaction. Negotiation is another important factor to keep the custome rs happy. The next important thing is body language on which many other factors are dependent. Two way communications is possible by careful listening and asking questions and most importantly, repeat if anything was inaudible or incomprehensible. But it is inappropriate to give strong reaction to any kind of reply of the customers (Cenere et al. 2015). Key arguments of the authors Design Thinking for Social Innovation- Tim Brown and Jocelyn Wyatt Use design thinking to build commitment to a new idea- Roger L. Martin The authors stated that the final products are not based on the customers needs and wants. Social challenges require systematic solutions that are prevented when it comes to satisfy the needs of the customers. Previously the designers used to take care of the product outlook and functionality, for example, Apples iPod. But now the system has changed to looking after the entire system. Design thinking helps the business personnel to be innovative, differentiating their own brands and easy penetration into the market (Montgomery 2017). Professor Jerry Sternin of Tufts University was an expert in identifying outdoor solutions to local problems. The Sternins and colleagues from Save the Children surveyed four local Quong Xuong communities in the Than Hoa and asked for examples of very, very poor families whose children were healthy. It was found out that parents of healthy children collected shrimps and crabs to add to the food but these were considered unsafe for the children. The group found out that the children were given multiple smaller foods which they could easily digest. The work of this group shows how affirmative deviance and design thinking depends on the locals for solution. To meet up to the expectation of the customer, a designer should be attentive towards the new idea along with the idea that is created and brought to reality (Chadi, Aliyu and Mamman 2015). Previously an idea was granted only when it was rational and emotional. But now it is thought that the feelings will flow automatically with logic. In this dynamic world, creating new products and services is not enough if it is not supported by new ideas of designing. Shuttleworths team got the approval from the executive leadership for the initial request for $20 million. He assessed, success in convincing them came from a combination of a rigorous business case and the prototypes. Logic and emotions were very strong to make up for the lack of convincing data on the future payment of the investment. Also, customer reaction and feedback to the prototypes had begun to produce some data (Sekaran and Bougie 2016). Difference in the arguments Design thinking for social innovation- Tim Brown and Jocelyn Wyatt Use design thinking to build commitment to a new idea- Roger L. Martin The authors stated that the initiatives are always at fault because they are not based on the customers demands. This is a flaw on the part of the business as the attention is given only on the design and outlook. According to T. Brown and J. Wyatt, design thinkers look for work- around and modify the solutions to find ways for incorporating the ideas into products (Huq et al. 2017). To state the origin of designing the authors mentioned that, design thinking has a new type of design work referred to as design with a small d, which is not totally satisfactory. Design thinking is best thought of as a system of overlapping spaces instead of orderly steps. A better starting point for designers is to go out and observe the reality as it improvise the daily lives. It is better to work with the local partners because they can guide and interpret better and can introduce to the local community (Liedtka, J., 2015). Another part of design thinking is ideation and the process of solution is carried out by a team which will lead to an opportunity for change. This author argued that paying attention only to the design and outlook is not everything. One must be innovative and get new ideas in order to get better products. Roger L. martin argued that it is not always necessary to commit to an idea with logic and emotion. Sometimes the idea can be compelled by logic and emotion will automatically come with it. But the author said that, there is no data in new ideas and it is seen that logic without data creates conjecture which will lead to emotional imbalance. But here it is contradicted stating that biasness comes with new ideas on the basis of how one is trained to look at the world. The author mentioned that until the time anything is mentioned about new ideas and about the future, innovation in product and service will not be entertained by the organization. In this article it is mentioned that one should focus on a collaborative, frequentative and customer- centric approach. Interaction with customers helped to understand their needs and wants (Johansson?Skldberg, Woodilla and etinkaya 2013). Recommendation Strategy and innovation- According to me, design principles are applied for improving the strategy and innovation. When I used to do internship in Coca- Cola, I found out that the design- led companies like Apple, Coca- Cola and IBM have surpassed in a decade at a rapid rate. Designing- An amazing design has an outstanding factor that makes the product more desirable and appealing services to the users. The striking rate of success of the design- led companies has led to the evolution of making objects. Principle of design- I think the companies have learnt how to think like designers and apply the principles of design to that company itself. So it is said that an individual can design the way to lead, innovate, manage and create. Impact of design thinking- Design thinking is at the center of development of effective strategy and organizational change. The design way of thinking is applicable to systems, protocols, procedures and customer experience (Jackson, S.L., 2015). Design thinking is a process used by designers to solve the complex problems and find the required solution for clients. A mindset for design is not focused on the problem, but on the solution and action towards a desired future. Design thinking renders logic, imagination, systematic reasoning and intuition to find out the possibilities and make desired results that is beneficial for the customer (Goodwin and Goodwin 2016). Conclusion From these two articles, it can be concluded that the authors Tim Brown, Jocelyn Wyatt and Roger L. Martin have contradicted and contrasted their own point of view. A better starting point is for those designers to go out in the real world and have a look on the school children, smallholder farmers, and community health workers as they help in improvising the daily life of the people. When there are more choices, there is more complexity which makes life difficult specifically for those who had to control the budgets and monitor the timelines. To reach out to divergent thinking, it is essential to have a diverse group of people involved in a process. References Cenere, P., Gill, R., Lawson, C. and Lewis, M., 2015.Communication Skills for Business Professionals 7. Cambridge University Press. 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